Xmas message from Hector Lannible, CEO of Stoney Goose Ridge

“It’s easy to dwell on our triumphant successes of Stoney Goose Ridge in 2018; the record growth in sales, ebitda improvements, the dizzying diverse media adulations, new export markets, the multiple launches of new product such as “Terra Nullius”, assorted prestigious wine packaging, marketing campaign and labelling awards, and my own increasing profiled notoriety. Our prolific social media optimisation strategizing continues to befuddle our opposition, with their advocates ineffectively minuscule in influence, visibility and credibility. Our SEO and SEM are bleeding edge.

But I couldn’t have achieved these profound triumphs without my subordinate employees ready, willing and able to act on my numerous compelling insights, decisive actions and time-critical unflagging guidance. Truly, my hand-picked executives owe their bonuses (if any) to my expert micro-management. Yes there is a “me” in “team”, and obviously my own stratospheric performance has been deservedly magnificently remunerated.

The sterling efforts of our team of legal, accounting and related personnel to locate further loopholes to minimise the dead hand of taxation as well as locating extra grants, subsidies, facilitation opportunities, export support and so forth – which we have taken complete advantage over- is extraordinary. The number of legal manoeuvres conducted in fiscal calendar 2018 stands at formidable record levels.

Obviously, Stoney Goose Ridge offers an increasing fan-base of loyal committed customers who continue to reap the benefit of our ever-growing over-delivering suite of labels, and enjoy the fresh taste sensations of our product brandline extension proliferations. This will continue- our data  tracking harvesting and analytics is profound; finding and exploiting any niche opportunities as well as provoking repeat purchase decisions. Brilliant outstanding excellence in customer satisfaction parameters always remains a critically important KPI priority. Our beverage facilitators must take credit for their professional competencies, that allied to my blending expertise embeds the mystique to our SKUs.

To the countless people submitting CV’s begging for consideration as unpaid interns, note that an MBA or equivalent is highly desirable; stellar achievement in multidimensional start-up  disintermediation or transnational taxation law will also meet with some approval. Few will find a position available, so I wish you well in future endeavours.

We exist in a market full of competitors, but if the Good Lord had wished them to prevail, they would have been bequeathed talent. They can only watch, and wonder “what happened?” as Stoney Goose Ridge rushes past, dwarfing their misplaced puny misguided efforts. Stoney Goose Ridge has rigorously exposed and vigorously highlighted the personal scandals, fiduciary lapses and reckless law-breaking of our rivals solely from the compulsions of our ingrained philanthropic social responsibility obligations.

On a personal note, my TED piece this year on “the China Syndrome” has deservedly been an internet sensation. It’s gratifying to be compared with Warren Buffett, Nelson Mandela and Cormac McCarthy , though I freely admit I have some distance to surpass their respective achievements, and the exultation they deservedly receive.  Plus, several of my own verbatim dictated spare-time fictional writings have been optioned by a Hollywood studio- but details are embargoed until final A-list casting decisions have been confirmed for these serial blockbusters.

There is always WIP.  Succession planning is incomplete – even mentoring my hand-picked executive subordinates has not yet seen a clear front-running pecking order emerge from the wolf-pack domain. So watch this space as we discard the dead wood in our ranks, and parachute in fresh talent eager to action my plentiful charismatic initiatives.

I particularly thank my small, lean, agile team of executive assistants, media liaison, stylists, publicists, administration support, legal services and biographers for their loyalty, and unflagging commitment to help me fulfil my entitled destiny.

Next year, Stoney Goose Ridge  will continue to unveil innovative alcoholic  beverage concepts and aggressively pursue double-digit momentum at a raw minimum. My opportunity lens is unshaken, aggressively leveraging domestic and international prospects continuously to allow Stoney Goose Ridge to double-down and move the needle forcefully.

To all our direct and indirect employees, agents, free-lancers, contractors, consultants, joint venture outworkers and partners, I wish you and your families a festively merry season, and may you return refreshed and enabled to put your best feet forward to the grindstone, offering your complete subjugation to my compelling vision.

In 2019, onwards to repetitive victories, your worthy leader – Hector”.

 

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