April 1 release of the Unicorn

“Brainless, heartless, spineless, gutless, charmless and useless. But I don’t publicly use these descriptions of my competitors, especially when I have an astonishingly great breaking news announcement, said CEO Hector Lannible.

It’s rare but it’s not a myth. Well-heeled collectors often boast of their so-called “unicorn wines” – due to their cost, rarity or both. But under my dynamite stewardship at Stoney Goose Ridge, we continually break novel ground, transformationally disrupting the binary paradigm mindset, and today we launch the Unicorn into the firmament. It’s no myth – we have one. This is not a terminological inexactitude.

It’s the finest, most exclusive wine we make; a spectacularly curated selection of our top barrels, artisanised through our innovative proprietary technological wizardry.

It’s rarer than a (Northern Hemisphere) black swan, scarcer than hens’ teeth, and in shorter supply than rocking horse manure. The wine itself is obviously truly unique; a red wine from the noble Cabernet Sauvignon, with some Merlot and other varietals. It’s from a specifically unique terroir, a particular block we call Area 51, concealed from public view.

One of my numerous visionary ambitions for Stoney Goose Ridge was to create a compelling monument; several earlier attempts were declassified as not fulfilling my passionate quality aspirations, but this time I have drop-kicked the googly directly into the side-pocket to gammon the bout with a triple jackpot; at last now I proudly proclaim the impending debut of 2017 The Unicorn.

Crafted by our squadron of expert fashionistas, matured in superior oak, with all key decisions taken by myself, this wine will deservedly sell like wildfire, and even impress the legions of wine-writing toady freeloaders. Truly, I rolled the dice and came up trumps, smelling of roses. No shortcuts have been taken, no marketing expense spared, no stone left unadorned.

Although astonishingly supreme drinking already, the Unicorn will literally last for centuries if cellared under appropriate conditions, proving a long-lasting legacy for future generations.

Vegan-friendly, and fully biogeneric, the Unicorn is like finding a needle in a haystack under a blue moon on the twelfth of never at the end of the rainbow.

  • Each bottle is presented in a timber receptacle certified by sustainable forestry organisations.
  • Each individually-nomenclatured bottle is recyclable, and fully carbon offset neutral.
  • Each bottle includes a hoofprint of authenticity, with artwork inspired by the creature.
  • Each timber case contains a certificate (suitable for framing and display) commending the owner for their responsible purchase

Prepared under the indirect supervision of several RSPCA members, plus input from selected members of Zoos Australia, the World Wildlife fund, Amnesty International and Greenpeace, no animals were harmed in the manufactured assembly of this utterly glorious wine.

Some early reviews from some key columnists ….

“Yet another brazen barrage from the inexhaustible Stoney Goose Ridge; extraordinarily detailed, indeed lavish packaging, presentation and production. The wine is symptomatic of the producer’s style, and some may even be prepared to pay the piper.” (J ”Doc” Hallidae)

“Formidable box, bottle, certificate” (CM – Frontwine)

“Squarely aimed at a particular lucrative market niche, even down to the minuscule but accurate Chinese back label” (J. Olivier)

With an RRP of AU$140 (€88, £78, US$80), the Unicorn 2017 represents a valuable pathway entry to the stratospheric pantheon of upper echelon vinous beverages. This mega ultra-premium super-deluxe wine is affordable even to aspirational mass-market millennial gen X FMCG consumers, and is predestined as a lavish-appearing gifting reward. WYSIWYG. Alternatively, guests will be stunned by the magnanimous generosity of humanitarians prepared to sharingly broach the contents when it’s opened.

Truly, the Unicorn is a wine worthy of its origins, my own unrivalled, unparalleled creative genius and a worthy homage to immortal gravely endangered creatures. And it tastes just magnificent. All the usual rent-a-crowd misfit vinous scribblers will whole-heartedly fulsomely endorse its compelling virtues. Stoney Goose Ridge triumphs once more!

Importantly, for every bottle sold, with our culturally embedded philanthropic charitable ethic, Stoney Goose Ridge commits to donate $1 to the Unicorn Funding Organisation (UFO), for habitat rejuvenation. Additionally, our ensemble of tax magicians will ensure intangible magnification of counterbalanced downstream benefits.

Available from 1 April, and likely to sell out on the same day, do your duty to this blue planet, quickly rush to your nearest fine wine boutique for your piece of the Unicorn”.

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