Merely eighteen months ago, Stoney Goose Ridge rewarded customers with Two Fingers (gin) and the Old Wood Duck (vodka). These now-well-established pre-eminent brands have deservedly obliterated the market share of many feeble competitors. Both products personify the relentless restless innovative drive embedded in our cultural DNA. Now, we aggressively initiate another triumphant brand extension foray into the finest luxury icon upper-echelon of malt whisky.
I, Hector Lannible, have long held a vision of producing a pinnacle whisky. It’s not just because of my distant forbears’ ancestral homeland; it’s also because I love the complex unadulterated gustatory organoleptic sensations of imbibing superlative whisky in temperate moderation. A welcome uptick to the Stoney Goose Ridge portfolio tsunami beckons as part of our nascent disruptive transformational adjacency agenda. Our singular ambition, alas, had to be deferred until anticipated astronomical arrangements arrived.
Stoney Goose Ridge is not another Jock come lately. We are in this business, long-term, to win accolades for ourselves. Market share, profits – and my eye-watering bonus – are inextricably inter-linked to customer satisfaction. When consumers purchase our marques, they triumph through taste, value and the envious admiration of onlookers.
Our launch efforts have barely been hampered by COVID. Unpaid interns were tasked with bringing my fervent, detailed creative strategies to fruition, propelled by my indispensable hyperactive mentorship. Signs are promising that conceivably one intern will distinguish themselves by potentially gaining eventual remunerated entry-level employment within the company. Time will tell.
Stoney Goose Ridge approached various vanguard Scottish Speyside and Highland whisky producers, with our specialised sourcing needs- an ultra-premium minimum 20-year-old whisky. Astute distillers welcomed this approach from the branding leviathan colossus of Stoney Goose Ridge. Cask samples were initially selected by the producers, then ruthlessly culled – by myself – in glittering sessions where I castigated the maltmasters (including their Lairds), and shamedly compelled them to provide superior examplars. They were entirely overawed and humbled by my expertise, and technically descriptive lyricism. Several companies were found disappointingly mediocre in the calibre of even their best offerings. Their cult reputation exceeds their quality and no parcels were selected.
Where we did make purchases, I am contractually obligated to conceal the names of the participating companies currently in production, but their identities are deservedly recognised amongst authentic cognoscenti.
Stoney Goose Ridge is justifiably notorious for its exhaustive diligence and archival exploration. We also hunted down extinct businesses – including those taken over or on-sold- to ascertain if ancient auld whisky spirit material had been bequeathed or squirrelled away to avoid the depredations of customs snoopers. This arduous mission required us to locate clannish families of retired or deceased employees, explore derelict properties and research property transfers, taxation records and so on ad infinitum. Where essential, facilitation disbursements were undertaken. In forensic archaeological fashion, we uncovered dusty barrels under staircases, in forgotten or abandoned storerooms, sheds, stables, crofts, outbuildings, pantries and other neglected areas.
To distil this thrilling narrative backstory, we incorporated material from defunct companies including Glenhaggis, Glenweebairn, Glensporran, Glenferrie, Glenshandy, Glenlochkirk, Glenmashie, GlenGreyfriars, Glenlassie, Glenbampot, Glenspurtle and Glendinnaken. We ensured that records met the exacting standards required for certified authentication evidentiary verificational substantiation audit compliance.
It was merely as matter of my formidably proficient extra-ordinary deal-making expertise. I’m renowned for leaving nothing on the table, not even the veneer (or Laminex) – the Svengali of mesmerisation. Truly win-win for Stoney Goose Ridge. When this negotiational process was over, the overall final optimised blend predictively proved sensationally stunning. In all, there are components from twenty companies, with every whisky element at least twenty years old. And my synergistic blending expertise ensured that the resultant master-blend was certainly, definitely, superior to any of its superb individual constituent portions.
The final result represents merely the tip of the iceberg, with magnitudes of hard labour hidden under the hood – or kilt?
Proudly, Stoney Goose Ridge generously releases Glen 20.
Truly, a worthy unrepeatable homage to Scots terroir, it’s bracingly fresh, strong, clean and distinctively aromatic. It really awakens memories with its air of “je ne sais quoi”. It comes complete with exceptionally lavish packaging, bristling with features including a stylish integrated resealable cascading dispensary apparatus.
Glen 20 typifies our corporate ingenuity, nimble agility plus exemplifies our systematic legal and contractual strangulation practices. The sticky footprint of Stoney Goose Ridge clientele will be literally magnetised by this limited-edition offer.
We are aware of another product loosely with a vaguely similar sounding nomenclature. There is no confusion. Our armada of legal para-practitioners are ecstatic to hurl down the gauntlet and exercise their limitless energy to inflict maximal embarrassment and financial penalties in myriad jurisdictions. Bring it on – we shall overcome!
With an Australian RRP of $666 for Glen 20, demand will certainly outstrip the minuscule limited supply available. Nevertheless, it’s been a worthwhile exercise in exhausting the stamina and creativity of my underlings. Add my canny negotiations, plus creative value-add talents exercised to craft the blend, the package, label, POS, and finesse the distribution, and voila, och aye hoots mon. A bonnie outcome! It’s another feather in the mighty cod-piece of Stoney Goose Ridge!
Glen 20 will be available exclusively for a limited time only from the finest worldwide beverage merchants from 1 July.